Tell us a little bit about what you do at Prestige the Andrew?
Quite a bit at the moment actually Lorraine. We’re moving a lot of our sales and marketing activity online, so I’ve been a very busy boy. We’ve found of late that as more and more of our customers communicate in the virtual world, we’re able to talk to them directly this way. We’re engaging via
Facebook,
Twitter, blogs etc, and by doing this we’re able to talk to our customers, rather than talking at them. There’s been some resistance to this new way of doing things, but I’ve hopefully played my part in convincing people that this open dialogue is something we should be embracing, rather than being scared of.
I’ve also been working hard on launching our new online event booking tool. This will enable customers to book and pay online for a range of events throughout the Prestige family. It doesn’t matter if they’re looking for a Christmas party for 100 in Hampden Park in Glasgow, or a
romantic dinner cruise on board Bateaux London, guests will be able to go through the same online portal knowing that they’re in safe hands. This will be going live later in the year, so I’ll be sure to keep you posted.
How does this relate to the event-world?
Ahhh. You mean that thing you sales guys call the real world? It’s funny. People look at live events and think there’s no connection with online. But what they fail to grasp a lot of the time is that the online world is based on the real world. Videos uploaded onto YouTube (currently at a rate of 24 hours worth of footage every minute of the day) are videos of live events, whether that be an
exhibition for 1,000 delegates at Ascot Racecourse, or a panda cub sneezing. Photos of
The Open Championship and the
RHS Chelsea Flower Show (where we do hospitality) are uploaded onto Flickr, and if you search for
Ashton Court Mansion (which I’m visiting today) on Google, you’ll see members of the public posting event reviews.
What is the best aspect of your job?
The great thing about working online is you can see the results of your work instantly. If you produce a bill board, you may see a surge of interest over a few months, if you put out a newspaper ad, you’ll see a surge of interest that day (hopefully). When I sent out a Tweet advertising our new partnership between
City Jet and Open Golf Official Hospitality just now, I’d had 40 people click through to the package information before I’d even had time to refresh the page. It’s this instant gratification that I love!
Which is your favourite Prestige event and why?
Oh, now that’s a tricky one. From a purely personal perspective, I enjoyed
hospitality at Royal Ascot two year’s back, and met the Queen. Twice! That’s an experience money simply can’t buy. I love the energy of Ascot. The passion and the fashion. And let’s be honest, the racing is without compare. That said, this month I brought my mum two hospitality places for Hampton Court Palace Flower show, for her 60th birthday (She’s going to kill me for putting her age down on here). Don’t get me wrong, Chelsea Flower Show is still the peak of the social season, but for my mum I thought something a little more sedate might be the order of the day, and as she’s a bit of a gardener herself, I know the earthiness of Hampton Court would appeal. I must have been right, as she’s over the moon and can’t stop talking about it
If you had to be a canapé what would you be and why?
Um… Odd question, but here goes.
I’d be the Three-Course Dinner Chewing Gum from Roald Dahl’s Charlie and The Chocolate Factory (though I’m not sure if this is strictly classed as a canapé). Because just like the chewing gum, online is constantly evolving and changing, and you never know what you’re going to end up with. This is what I love about the industry, and why I thrive on it. Hopefully I won’t end up like poor Violet Beauregarde though!